Formula One represents the pinnacle of motorsport and is widely acknowledged as one of the world's most technologically advanced sports. Increasingly, the teams turn to insights derived from the analysis of diverse data sources to aid technological development and improved race performance. The ability to make informed decisions on car technical development and race strategy are critical for success.
"Formula One is a data-driven sport”
Paddy Lowe, Chief Technical Officer
Geospatial Insight provides actionable business intelligence derived from the analysis of satellite, aerial and drone imagery, in conjunction with other datasets. They combine sophisticated data sources and advanced technologies, including machine learning, to produce evidence-based alternative data that enables their clients to make better business decisions for competitive advantage.
Through its partnership with Geospatial Insight, Williams will benefit from proprietary visual intelligence software which provides big-data analytics services, and access to dedicated machine learning resources targeting insight driven performance improvement.
"Geospatial Insight's commitment to the delivery of technological innovation is a value shared by Williams. It was clear even from preliminary discussions that their capability could deliver actionable insights for us and we are excited to work with them."
Claire Williams, Deputy Team Principal at Williams Martini Racing
"We're excited to be working alongside the Williams Martini Racing Team and exploring the opportunity to jointly develop new innovative technologies for our customer base."
Paul Fearn, CTO of Geospatial Insight
For more information about machine learning, visual intelligence, data-led insights and technology in motorsport visit Geospatial Insight’s dedicated website at winningformula.io